White Album 音樂專輯包裝 by Cons Pros is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2026

White Album 音樂專輯包裝

by Cons Pros

Client: Cons Pros

A' Design Award 銅獎 Winner in 包裝 Category

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Colors

The Design

About White Album 音樂專輯包裝

White Album 係一個音樂專輯嘅包裝設計，造型係一個可以砌嘅太空船模型。外盒係純白色，入面裝住一個印有草圖圖案嘅外套盒，用咗UV印刷，可以反射出彩虹光澤。盒蓋以銀色燙金同立體圖案裝飾。兩塊面板同一個透明艙體可以組裝成一架以雀鳥為靈感嘅飛行器，既可以做桌面擺設，又可以做手機支架。內置NFC晶片可以連接數碼專輯，CD就收藏喺底座入面。歌詞小冊子展開之後仲可以變成一張海報。

The Recognition

About the A' Design Award 銅獎

White Album 音樂專輯包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計White Album 音樂專輯包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。White Album 音樂專輯包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer packaging features a pure white box with a sketch patterned slipcase outlining a spacecraft form. The character Bai is UV printed on the front, while the back model parts precisely form the name Zhang Yuan. The lid is silver hot stamped with the title and a three dimensional graphic, expressing mechanical aesthetics. Inside, two panels and a transparent cabin assemble into the Feathered Craft, functioning as both a desktop ornament and phone stand. An NFC chip provides instant digital access, while the CD is stored in the base. Large format lyrics expand into a poster, building the universe of White.
Dimensions & Packaging: Size 280 x 202 x 62 mm
Packaging includes a pure white rigid box with sleeve. The front features transparent UV printing of White with rainbow light effects and the back forms “Zhang Yuan”through panel graphics. The lid uses silver foil stamping and silver print.
ABS parts include all components base NFC tag and CD. Transparent acrylic encloses the NFC structure. The assembled piece becomes a bird inspired spacecraft display and phone stand. Accessories include a manual stickers and a poster lyric booklet.
Tags: Album, Assembled Model, Spacecraft, White, Bird, NFC Interaction, Dream for Boys
Production Technology: The design integrates graphic art with 3D modeling. Visuals are deconstructed into assembly components, while 3D line drawings are adapted for print. Centered on the theme of White, natural paper and ABS eco plastic are combined with holographic silver, foil stamping, and laser printing to create rainbow light effects. Techniques include transparent UV and holographic foil card, with an embedded NFC chip enabling digital interaction, accompanied by a CD and stickers, balancing structure, texture, and technology.
Design Challenge: The core challenge included transforming abstract concepts, the artists image, and the 3D form of the logo into a mass producible assembly model. The design needed to balance structural strength, assembly experience, NFC interaction, CD storage, and phone-stand functionality, ensuring a seamless integration of artistic expression, industrial structure, and practical use, while maintaining precision and conceptual integrity.
Research: Through market research, we defined Zhang Yuan's image of sunshine and dreams, fan expectations, and the concept of White. Inspired by the studio logo, the design integrates a model kit, NFC interaction, and spacecraft stickers. Based on the artist team's requirements, our design team led overall planning, graphic design, and structural development. The final outcome unifies album, model, artist identity, and digital music, combining collectible, assembly, practical, and commemorative value.
Inspiration: The overall design of White is inspired by a boy toy model kit, incorporating the form of a spacecraft. When assembled, it transforms into a white bird in flight, also representing the three dimensional form of Zhang Yuan Studio logo. Zhang Yuan, known as Bird, is seen as bright and warm. Bird can fly reflects his simple yet determined belief in pursuing dreams. The album symbolizes a boy assembling his dreams through talent and effort, finally soaring onto a radiant stage.
Project Duration: September to December 2025
Operation Flow: Unboxing: the sleeve subtly reveals Zhang Yuan, while the UV printed White reflects rainbow light.
Assembly: parts are detached and built into a flying bird using the silver printed manual, embodying the Bird can fly dream.
Interaction: tap the NFC chamber to access the digital album; the base stores a holographic CD with light shifting white graphics.
Creation: add spaceship stickers to transform the bird into a cosmic vessel.
Listening: unfold the poster style lyric booklet with color coded songs, completing the ritual of White.
Team Members: Art Director: Pine
Designer: Nap, Pom, Somei
Image Credits: PHOTO COPYRIGHT: CONS PROS