Zhishan 1299 綠茶包裝 by Qianqian Ma is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2026

Zhishan 1299 綠茶包裝

by Qianqian Ma

Client: Lijiashan

A' Design Award 銅獎 Winner in 包裝 Category

5,580

Verified Award Winner

Verify Award Status for #182792

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhishan 1299 綠茶包裝

芷山1299係一款為高海拔茶園種植嘅有機綠茶而設計嘅禮盒。盒面以鏤空形式切出單芽茶葉嘅形狀,將產品形態轉化為記憶符號。打開盒時,結構會向上展開伸延成山嘅形狀,令人聯想起中文嘅「山」字同海拔1299米嘅茶園。盒面採用燙金同UV上光工藝。盒內三十個充氮小包裝令茶葉保持新鮮兼且清晰可見。

The Recognition

About the A' Design Award 銅獎

Zhishan 1299 綠茶包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Zhishan 1299 綠茶包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Zhishan 1299 綠茶包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhishan 1299 organic green tea is produced in high-altitude organic tea gardens. The single bud leaf shape is expressed in a hollow form on the packaging box surface, transforming the product form into a packaging memory symbol. Opening the box, a "mountain shaped tea garden" suddenly appears, with the packaging resembling the Chinese character "mountain", reflecting the growing environment of high-altitude green tea at an altitude of 1299 meters.
Dimensions & Packaging: Width 300mm x Depth 200mm x Height 150mm
Tags: High mountain, green tea, organic，gift box，packaging
Production Technology: Gold stamping and UV coating
Design Challenge: This is a high-end gift box that takes into account consumers' daily tea drinking habits while ensuring the freshness of the tea leaves. We have set up 30 independent small packages inside the packaging, each filled with nitrogen gas. This not only allows for good display, but also ensures the freshness of the tea leaves and showcases the natural environment for tea growth.
Research: We conducted on-site inspections of the environment in which tea grows, and the tall mountains, fresh air, and suitable climate provide natural protection for tea. In the packaging design, the unfolding and stretching of the box are provided to present the form of a mountain, artistically restoring the style of a high-altitude tea garden. Once the packaging was launched, it was deeply loved and purchased by consumers.
Inspiration: The design inspiration comes from a single bud shape during picking, only picking new teeth that have just been revealed before Qingming Festival. The shape of a single bud leaf is expressed in a hollow form on the packaging box surface. When the packaging gift box is opened, it presents the natural environment of high mountains where tea grows. Tea buds extend from halfway up the mountain to the top, like layers of screening for tea quality.
Project Duration: The project lasts 2 months
Operation Flow: This packaging features the shape of tea leaves as its core element. When the gift box is opened, it forms a mountain shape, which can be stretched upwards to create a mountain shape. This allows consumers to feel that the tea growing environment is very ecological and natural, while also showcasing the small cans of tea inside.
Patents: Trademark: "Trademark (2011) Sichuan Yizhichun Tea Industry Co., Ltd."
Team Members: Qianqian Ma
Zhaocheng He