Massaya 酒類包裝 by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2014

Massaya 酒類包裝

by BRANDiT.

Client: BRANDiT.

A' Design Award 鐵獎 Winner in 包裝 Category

17,460

Verified Award Winner

Verify Award Status for #32564

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Massaya 酒類包裝

Massaya係一款專為盛載兩支紅酒而設計嘅裝飾性包裝。大部分酒類包裝都係為咗直立展示而製作,一旦攞出酒瓶就會被棄置。Massaya就提供咗一個可重複使用嘅替代方案。呢款包裝採用橫向設計,因為紅酒喺呢個擺放方式下最能妥善保存,外觀睇落就好似一本古典書籍咁。內部特製嘅模切結構貼合兩支酒瓶嘅形狀,能夠將酒瓶穩妥固定喺原位。封合系統採用兩側摺蓋加兩個細摺蓋嘅設計,完全唔需要用到貼紙。呢個盒仔可以重複填裝使用,亦都可以擺喺書架上面當作裝飾擺設。

The Recognition

About the A' Design Award 鐵獎

Massaya 酒類包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Massaya 酒類包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Massaya 酒類包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian