Stumbras Vodka 標籤 by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2014

Stumbras Vodka 標籤

by Studija Creata

Client: Stumbras

A' Design Award 銀獎 Winner in 包裝 Category

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Colors

The Design

About Stumbras Vodka 標籤

Stumbras的Classic伏特加系列復興了立陶宛古老的伏特加製作傳統。設計使舊的傳統產品與當今的消費者緊密相關。綠色玻璃瓶是立陶宛伏特加酒製作的重要日期，它基於真實的傳說以及令人愉悅的引人注目的細節–捲曲的剪裁形狀讓人想起舊照片，底部的斜桿補充了經典的對稱構圖，以及傳達每個子品牌標識的字體和顏色，所有這些都使傳統的伏特加系列變得毫無傳統和有趣。

The Recognition

About the A' Design Award 銀獎

Stumbras Vodka 標籤是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Stumbras Vodka 標籤將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Stumbras Vodka 標籤是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas