Stumbro Starka 酒瓶與標籤設計 by Studija Creata

Stumbro Starka 酒瓶與標籤設計 by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2016

Stumbro Starka 酒瓶與標籤設計

by Studija Creata

Client: Stumbras

A' Design Award 銀獎 Winner in 包裝 Category

31,754

Verified Award Winner

Verify Award Status for #41867

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Stumbro Starka 酒瓶與標籤設計

Stumbro Starka的形象從本質上得以蛻變,透過融合各個元素創造出完整整體:飾有浮雕書法的獨特造型深色玻璃瓶身、訴說酒品傳奇的精美標籤,以至綴有橡樹葉花環的瓶塞。鸛鳥圖案作為識別標誌應運而生。牠意外地擔當起好客店主的角色,成為這個故事引人入勝且富魅力的敘述者。

The Recognition

About the A' Design Award 銀獎

Stumbro Starka 酒瓶與標籤設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Stumbro Starka 酒瓶與標籤設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Stumbro Starka 酒瓶與標籤設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research: As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration: They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration: Stumbro Starka was updated in 2015.
Operation Flow: For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas