MADO Media Image Design 企業設計 by Lam Kam Kun

MADO Media Image Design 企業設計 by Lam Kam Kun is a highly esteemed winner of the very prestigious 2016 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2016

MADO Media Image Design 企業設計

by Lam Kam Kun

Client: MADO Media

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #44388

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MADO Media Image Design 企業設計

MADO是一家新成立的傳媒公司，由兩個年輕人創立，他們想用漢字來表達公司的標誌，但又想用一個原創的人物設計，所以就誕生了這個設計。標識要求簡單、突出，可以簡單地用在不同的媒體上。我們希望把標識用在漢字上，也希望在字體中加入現代設計元素。

The Recognition

About the A' Design Award 銅獎

MADO Media Image Design 企業設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計MADO Media Image Design 企業設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。MADO Media Image Design 企業設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MADO is a newly established media company founded by two young men, they want to express the company's logo in Chinese characters, but they want to use an original character design, so the birth of this design. Marking requirements simple, prominent, can simply be used on different media.We hope to use the mark on Chinese characters, but also to join the modern design elements in the font.
Dimensions & Packaging: namecard : 9cm X 5.4cm
letter paper : 21cm X 29.7cm
envelope ： 21cm X 14.85cm
Tags: media,ink,black,white,gray,character design,Chinese character,logo,image design
Production Technology: Black and white color is more able to cope with signs used in different category
Design Challenge: The most difficult is how a new design has a long history of Chinese characters, in addition to see the Chinese characters outside, but also to let people know that something new is a redesigned, revised repeatedly after repeated optimization, obtained the final version, is the most satisfactory.
Inspiration: Since the business name "MADO" pronunciation and Cantonese pronunciation "mak" "dok" same, "mak" character is "墨", "dok" character is the "度", so the Chinese character "墨"(ink) and "度"(degrees) for the visual design of the verdict.
Project Duration: The project started in January 2014 in Macao and finished in March 2014.
Operation Flow: Design a new Chinese character "墨"(ink) logo and image design.
Team Members: Designer:Lam Kam Kun
Photography:Lam Kam Kun
Photography assistant:Fran Tong