Alita 瓶身設計及標籤 by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2017

Alita 瓶身設計及標籤

by Studija Creata

Client: Mv Group

A' Design Award 銀獎 Winner in 包裝 Category

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The Design

About Alita 瓶身設計及標籤

重新設計的主要目標是提升整體品牌知名度，並突顯其獨特之處，包括古法釀製工藝、原材料及品質。ALITA的完整品牌重塑涵蓋全新酒瓶、更新標誌、專冊、瓶蓋及標籤設計。現時產品具備更多氣泡酒及香檳類別的特定元素，引入淡雅古典氣息及穩重感，同時整體保持現代輕盈的風格。

The Recognition

About the A' Design Award 銀獎

Alita 瓶身設計及標籤是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Alita 瓶身設計及標籤將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Alita 瓶身設計及標籤是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas