Liqueur Black Milk 奶酒包装设计 by Kashkovskaya Oksana

Liqueur Black Milk 奶酒包装设计 by Kashkovskaya Oksana is a highly esteemed winner of the very prestigious 2018 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2018

Liqueur Black Milk 奶酒包装设计

by Kashkovskaya Oksana

Client: Kashkovskaya Oksana

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

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Colors

The Design

About Liqueur Black Milk 奶酒包装设计

《黑奶》係一款牛奶酒嘅包装设计。盒身设有两面,分别采用黑同白两种唔同设计。当黑色一面朝向观者时,可以见到酒樽嘅白色部分;而当白色一面展示出嚟时,酒樽嘅黑色部分就成为主色调。牛皮花纹係主要嘅图案元素,呢种形状喺盒身同玻璃酒樽上重复出现。盒身以哑光原色纸制成,盒盖则用木材制造,配以银色金属环。拉动金属环,即可将酒樽从盒中提起。

The Recognition

About the A' Design Award 銀獎

Liqueur Black Milk 奶酒包装设计是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Liqueur Black Milk 奶酒包装设计將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Liqueur Black Milk 奶酒包装设计是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The general interest and unique of this package is that this design has the two common but at the same time separately design sides.This is depends on what the exteriority of package to choose such type of color will be visible.The packaging conteins two unusual sides,if look at the black package side can see the white face of bottle if choose the white color of packaging the black side of bottle will be the general tint.The graphic shapes of package have reflectons of bottle design forms.
Dimensions & Packaging: Box: Width 144 mm x Depth 144 mm x Height 496 mm
Bottle: Overall Width 107 mm x Depth 107 mm x Height 397 mm
Tags: liqueur, black milk, black color, white color, milk,spots, natural materials, package design, bottle design
Production Technology: For this packaging design was used the natural paper of middle thickness without glossy coating only with mat surface that indicate on the natural technology creation of this package.For the lid was used the wood that is also indicate on natural materials and overal to add the locking cap with silver iron metal.The material for bottle is glance double glass.The label use very simple natural paper only with name of product and indication of product destination.
Design Challenge: The main challenge was to create interesting design of packaging used only original name of product and interaction with two simple colors as black and white.This was the main intrigue to show the product under different angles of design,to show something new.The lable on the bottle from sipmle natural paper that give imagination about simple milk product.This is package amalgamate interesting design decision as contrast color black and white,two designs and looks as milk but it's liqueur.
Research: From first sight it looks as package and bottle of milk product.But not all so easy!This is original package is the milk liqueur.One package,two sides,two designs.Black or white,what will you choose?The first type of package was looked different.First step of sketch the bottle had more simple form and after researching was decided create more soft shapes that made the unusual and organic form for this bottle.The main graphic element is the cow spots.They are also exist on the package and bottle.
Inspiration: The inspiration for this design was the simple milk product. The general idea was to create something unusual design that looks very simple and at the same time has two interesting ideas to show the milk side - white colour and the liqueur - black colour at the same time.At the nature exist two clean colour as white and black.It gived the main idea to interact this two absolutely opposition colour and compound it at one product with common design idea.
Project Duration: Project was started in February 2017 and was finished in June 2017
Operation Flow: For this packing very convenient function is used to pull out a bottle from packing it is necessary to pull for the silver ring on the top part of the box and after just enjoy the liqueur.
Team Members: Kashkovskaya Oksana