IGPizza 企業形象設計 by Emanuele Grittini & Giuseppe Liuzzo

IGPizza 企業形象設計 by Emanuele Grittini & Giuseppe Liuzzo is a highly esteemed winner of the very prestigious 2018 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2018

IGPizza 企業形象設計

by Emanuele Grittini & Giuseppe Liuzzo

Client: IGPizza

A' Design Award 鐵獎 Winner in 平面 Category

10,895

Verified Award Winner

Verify Award Status for #65396

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About IGPizza 企業形象設計

IGPizza係為一個外賣薄餅品牌創作嘅企業形象設計。呢個形象以薄餅上面見到嘅形狀圖案為基礎，呢啲圖案構成咗貫穿企業物料同銷售點佈局嘅紋理。一個伸出舌頭、笑容滿面嘅薄餅卡通角色，為品牌注入親切友善嘅格調。薄餅包裝採用柔版印刷，而傳單餐牌就用Pantone色彩絲網印刷製作。包裝上嘅圖案仲附有宣傳文字同訂購資訊。呢個形象係透過同客戶共同參與嘅規劃過程發展出嚟嘅。

The Recognition

About the A' Design Award 鐵獎

IGPizza 企業形象設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計IGPizza 企業形象設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。IGPizza 企業形象設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensions & Packaging: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Tags: Friendly, pizza, food, colorful, funny
Production Technology: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Design Challenge: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Research: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspiration: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Project Duration: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Team Members: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo