The Sands Wine Labels 葡萄酒標籤 by Giovanni Murgia

The Sands Wine Labels 葡萄酒標籤 by Giovanni Murgia is a highly esteemed winner of the very prestigious 2018 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2018

The Sands Wine Labels 葡萄酒標籤

by Giovanni Murgia

Client: Cantina Li Duni

A' Design Award 鐵獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #67776

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Sands Wine Labels 葡萄酒標籤

為了實現這些標籤的設計，已經對印刷技術，材料和圖形選擇進行了研究，能夠代表公司的價值，歷史和這些葡萄酒的產地。這些標籤的概念始於葡萄酒的特徵：沙子。實際上，葡萄藤生長在距海岸不遠的海沙上。這個概念是通過壓紋技術製成的，將設計融入禪宗花園的沙灘上。這三個標籤共同構成了代表釀酒廠使命的設計。

The Recognition

About the A' Design Award 鐵獎

The Sands Wine Labels 葡萄酒標籤是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計The Sands Wine Labels 葡萄酒標籤將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。The Sands Wine Labels 葡萄酒標籤因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensions & Packaging: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tags: wine, label, packaging, wine label design
Production Technology: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Design Challenge: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Research: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiration: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Project Duration: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Operation Flow: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patents: No copyrights on this project
Team Members: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Image Credits: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver