Feral Horses Brand Identity 企業形象識別 by Emanuele Grittini is a highly esteemed winner of the very prestigious 2018 A' Design Award 銀獎 in 平面設計 Competition Category.
銀平面· 2018
Feral Horses Brand Identity 企業形象識別
Client: Feral Horses
A' Design Award 銀獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #65397The Design
About Feral Horses Brand Identity 企業形象識別
《Feral Horses品牌形象識別》係為一間專注於當代藝術投資領域嘅公司所設計嘅企業形象識別。呢個識別系統面向三類受眾：藝術愛好者、專業交易者，以及充滿好奇心嘅成就追求者。一個獨立嘅圖標將品牌嘅藝術性同金融性兩方面融為一體。標誌及其變體均達到像素級精準,確保標記清晰易辨。色彩系統以Pantone色卡為基礎定義，然後轉換為sRGB同CMYK色彩模式。所選用嘅字體無論喺印刷品定屏幕上都能夠完美呈現。
The Recognition
About the A' Design Award 銀獎
Feral Horses Brand Identity 企業形象識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Feral Horses Brand Identity 企業形象識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Feral Horses Brand Identity 企業形象識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards. - Dimensions & Packaging
- All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
- Tags
- art, investment, economy, financial, artist, artwork,
- Production Technology
- For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
- Design Challenge
- The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
- Research
- The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
- Inspiration
- The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
- Project Duration
- The project started in October 2016 in Milan and finished in january 2017 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
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