Appetisi 芝士包装 by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2020

Appetisi 芝士包装

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award 銅獎 Winner in 包裝 Category

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Colors

The Design

About Appetisi 芝士包装

Appetisi係一款為即切芝士系列而設計嘅包装。呢個系列包括芝士粒、芝士碎同水牛芝士(mozzarella)碎片。每個包装都係用塑膠製成,並設有透明視窗,可以直接見到入面嘅芝士。包装上印製嘅插畫為每款產品塑造獨特形象,同時清楚展示每種芝士嘅食用方式。Appetisi呢個名結合咗三個概念:食慾、小食同實用性。呢個設計將芝士呈現為一種快捷方便嘅小食選擇,產品現於歐洲各大超級市場有售。

The Recognition

About the A' Design Award 銅獎

Appetisi 芝士包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Appetisi 芝士包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Appetisi 芝士包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray