Destination Paris Bercy 品牌形象 by Fanny De Bray

Destination Paris Bercy 品牌形象 by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2020

Destination Paris Bercy 品牌形象

by Fanny De Bray

Client: Made For You

A' Design Award 鐵獎 Winner in 平面 Category

10,748

Verified Award Winner

Verify Award Status for #71556

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Destination Paris Bercy 品牌形象

《Destination Paris Bercy》係為巴黎貝西（Paris Bercy）一個活動場地度身訂造嘅視覺形象設計。呢個形象將巴黎貝西呈現為一個專業人士同大眾都可以舉辦活動嘅地方。設計概念取材自旅行日記同假期明信片，標誌印製成護照印章嘅款式，作為品質嘅象徵標記。每位合作夥伴都以印章形狀嘅標誌呈現，組合成一個統一嘅簽章，將唔同範疇嘅專業能力融為一體。藍、白、紅三色邊框令人聯想起舊式航空郵件信封同法式風情。呢套形象設計應用於名片、小冊子同網站之上。

The Recognition

About the A' Design Award 鐵獎

Destination Paris Bercy 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Destination Paris Bercy 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Destination Paris Bercy 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez