Lithuanian Vodka Gold 伏特加包裝設計 by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2015
Lithuanian Vodka Gold 伏特加包裝設計
Client: Stumbras
A' Design Award 銅獎 Winner in 包裝 Category
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- Verified Award Winner
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The Design
About Lithuanian Vodka Gold 伏特加包裝設計
純淨同清澈係反映伏特加質量嘅主要特質。喺為立陶宛伏特加市場領導品牌Lithuanian Vodka Gold進行品牌重塑時，必須強調呢啲特質。同時亦引入咗民族身份嘅元素——Lithuanian Vodka呢個名本身就要求咗呢個選擇。正宗嘅民族圖案轉化成現代化、簡約嘅構圖。當舊標籤嘅厚重感被打破，創造出輕盈、鏤空嘅裝飾之後，金色就以更優雅嘅方式閃耀出嚟。
The Recognition
About the A' Design Award 銅獎
Lithuanian Vodka Gold 伏特加包裝設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Lithuanian Vodka Gold 伏特加包裝設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Lithuanian Vodka Gold 伏特加包裝設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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