KannuNaUm 酒標 by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2019
KannuNaUm 酒標
by Giovanni Murgia - Redfish Adv
Client: Cantina Ogliastra
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #74625The Design
About KannuNaUm 酒標
KannuNaUm葡萄酒標籤的設計以其精緻而簡約的風格為特徵，這種風格是通過搜索可以代表其歷史的符號而獲得的。長壽之地的葡萄種植者的領土，文化和激情被濃縮為這兩個相互協調的標籤。通過採用3D澆鑄黃金技術製作的百年紀念葡萄樹，一切都得到了增強。代表這些葡萄酒的歷史以及代表其誕生地Ogliastra撒丁島百年紀念土地的歷史的肖像設計。
The Recognition
About the A' Design Award 銀獎
KannuNaUm 酒標是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計KannuNaUm 酒標將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。KannuNaUm 酒標是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
- Dimensions & Packaging
- The labels are 120 mm x 130 mm
- Tags
- wine, history, label, sardinia, italy
- Production Technology
- The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold. - Design Challenge
- The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
- Research
- The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
- Inspiration
- The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
- Project Duration
- The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
- Operation Flow
- The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
- Team Members
- Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu - Image Credits
- Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver
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