Cedea - Dolomites' Luxury Mineral Water 玻璃瓶裝礦泉水 by Nick Pitscheider and Sharon Hassan

Cedea - Dolomites' Luxury Mineral Water 玻璃瓶裝礦泉水 by Nick Pitscheider and Sharon Hassan is a highly esteemed winner of the very prestigious 2019 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2019

Cedea - Dolomites' Luxury Mineral Water 玻璃瓶裝礦泉水

by Nick Pitscheider and Sharon Hassan

Client: Nick Pitscheider

A' Design Award 銀獎 Winner in 包裝 Category

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Colors

The Design

About Cedea - Dolomites' Luxury Mineral Water 玻璃瓶裝礦泉水

Cedea 水設計靈感來自 Ladin Dolomites 和有關自然光現象 Enrosadira 的傳說。由於其獨特的礦物，白雲巖在日出和日落時呈現出微紅色、燃燒的色調，為風景增添了一種神奇的氛圍。通過“像傳說中的魔法玫瑰花園”，Cedea 的包裝旨在捕捉這一刻。結果是一個玻璃瓶，使水的眩光和耀斑達到令人驚訝的效果。瓶子的顏色旨在類似於沐浴在礦物玫瑰紅色和天空藍色中的多洛米蒂山的特殊光芒。

The Recognition

About the A' Design Award 銀獎

Cedea - Dolomites' Luxury Mineral Water 玻璃瓶裝礦泉水是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Cedea - Dolomites' Luxury Mineral Water 玻璃瓶裝礦泉水將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Cedea - Dolomites' Luxury Mineral Water 玻璃瓶裝礦泉水是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Dimensions & Packaging: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Tags: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Production Technology: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Design Challenge: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Research: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Inspiration: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Project Duration: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Operation Flow: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Patents: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Team Members: Nick Pitscheider
Sharon Hassan
Image Credits: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).