Mx 11 太阳眼镜包装 by Hu Jijun and Xian Yan is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2020

Mx 11 太阳眼镜包装

by Hu Jijun and Xian Yan

Client: Dreamatic Design x SIVA x SUES

A' Design Award 鐵獎 Winner in 包裝 Category

10,773

Verified Award Winner

Verify Award Status for #79817

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mx 11 太阳眼镜包装

MX 11係一個為網上時尚商店所售賣嘅太陽眼鏡系列而設計嘅包装系列。包裝採用鐳射處理藝術紙製成,以單一顏色印刷。每個盒嘅尺寸為闊180毫米、深70毫米、高80毫米。鏡面般嘅表面以簡約嘅方式呈現眼鏡,吸引消費者對產品嘅注意力。MX 11呢個名稱結合咗「maximum」(極致)呢個詞同數字「十一」。呢個設計支持城市年輕人簡約時尚嘅生活方式。

The Recognition

About the A' Design Award 鐵獎

Mx 11 太阳眼镜包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Mx 11 太阳眼镜包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Mx 11 太阳眼镜包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MX11 is an online fashion store. Advocate a simple and Stylish lifestyle. This project is a series of trendy glasses for the city's young people, cool and fashion.
Dimensions & Packaging: For each package size is Width 180mm x Depthmm 70mm x Height 80mm
Tags: Sophisticated, Stylish, Younger, Unique, Urban life, Shining
Production Technology: High Tech Rich Laser Art Paper,
Monochrome Printing.
Design Challenge: Cool passed with the most simple way
Research: Brand six prism
Inspiration: The brand naming MX 11 creates from Maximum + 11. The Numerology Meaning of Master Number 11, it is the most intuitive of all numbers, instinctual, charismatic, dynamic and capable. MX 11 is just like the code of its consumer. Tries to reflect the true self-personality in front of the mirror, simple, stylish, strong and impressive. At the same time, the mirror itself directly highlights the product in the most minimalist way and attracts people's attention. MX 11 advocate a simple and Stylish lifestyle.
Project Duration: The project started in Sep 2018 and finished in May 2019 in Shanghai.
Operation Flow: Laser technology, special paper
Team Members: Designer: Hu Jijun
Co-Designer: Xian Yan