Sparkling Juice 飲品包裝 by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2020
Sparkling Juice 飲品包裝
Client: Beijing Platinum Tiande Trading Co., Ltd.
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #86414The Design
About Sparkling Juice 飲品包裝
Sparkling Juice係一款氣泡果汁飲品嘅包裝設計。設計將標籤同玻璃樽嘅形狀結合，斜切標籤跟隨樽身嘅弧度延伸，另外加上細小嘅水果標籤標示果汁口味。手繪插畫描繪咗四種動物——火烈鳥、豹、長頸鹿同變色龍——伸手觸及四種水果：青檸、百香果、士多啤梨同荔枝。樽裝容量為290毫升，高20厘米。標籤採用燙銀印刷同壓紋工藝製作。
The Recognition
About the A' Design Award 銅獎
Sparkling Juice 飲品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sparkling Juice 飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sparkling Juice 飲品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- Dimensions & Packaging
- 290ml/20cm/Glass bottle/Glass bottle label
- Tags
- Juice, glass bottle, packaging, illustration
- Production Technology
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - Design Challenge
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- Research
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- Inspiration
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- Project Duration
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - Operation Flow
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- Team Members
- Mao Ming
Yao Dabin
Li Qian - Image Credits
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming
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