Mirzam: Monsters Collection 巧克力包裝 by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 包裝設計 Competition Category.
金包裝· 2021
Mirzam: Monsters Collection 巧克力包裝
Client: Backbone Branding
A' Design Award 金獎 Winner in 包裝 Category
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- Verified Award Winner
- Verify Award Status for #86552
The Design
About Mirzam: Monsters Collection 巧克力包裝
阿聯酋（杜拜）的巧克力製造商需要為手工製作的可豆巧克力打造品牌。從命名和標誌到產品設計和包裝，團隊為每個元素設計了圍繞整個概念的迷人故事。該品牌的創建是基於沿著長期被遺忘的海洋路線和路徑穿越古代東方的旅程。從一個國家到另一個國家的旅程，會遇到怪物和神話人物。包裝設計是神話與現實之間旅程的幻覺。
The Recognition
About the A' Design Award 金獎
Mirzam: Monsters Collection 巧克力包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Mirzam: Monsters Collection 巧克力包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Mirzam: Monsters Collection 巧克力包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
- Dimensions & Packaging
- Width 31 mm x Depth 1 mm x Height 61 mm
- Tags
- chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
- Production Technology
- The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
- Design Challenge
- The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
- Research
- The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
- Inspiration
- The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
- Project Duration
- January-September 2015, Yerevan, Armenia
- Operation Flow
- The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
- Patents
- Copyrights belong to Mirzam Chocolate Makers
- Team Members
- Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian - Image Credits
- All Photo Credits to Bacbkone Branding
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