Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包裝 by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2020
Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包裝
by Li Zuo
Client: Wendao WD Creativity
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包裝
太原之願意係為茅台集團而設計嘅酒瓶包裝。呢個設計偏離咗茅台一貫嘅風格，只保留咗大家熟悉嘅瓶身形狀，並將佢放大同加高。水係整個設計嘅核心主題，因為酒被形容為一種承載情感嘅水。瓶面呈現咗取材自古代官服嘅海水江崖紋，配合傳統嘅吉祥圖案。波浪、立石同祥雲寓意幸福同長壽。呢啲裝飾係燒製喺玻璃瓶身之上。
The Recognition
About the A' Design Award 銀獎
Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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