Pagoda 企业形象设计

由 1983Asia

客戶: 1983Asia

平面類別嘅 A' Design Award 鐵獎得獎者

17,469

經驗證嘅獲獎者

驗證設計 #86954 嘅獲獎狀態

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色彩

設計

關於 Pagoda 企业形象设计

Pagoda係為一間中國水果公司創作嘅企業形象設計。呢個形象以兩隻猴子吉祥物為核心，先用鉛筆繪製草稿，再用數碼設計軟件深化製作。之所以選擇猴子作為主角，係因為喺中國文化入面，猴子同水果息息相關，同時亦象徵智慧同勇氣。呢兩隻吉祥物喺四季之中翩翩起舞，周圍嘅花卉亦隨住每種心情而變化。色彩運用上，主要參考花卉、季節同大自然嘅元素。印刷方面採用咗UV上光同燙金工藝。整個設計嘅目標，係以尊重自然生命嘅態度，呈現亞洲文化嘅獨特魅力。

榮譽認可

關於A' Design Award 鐵獎

Pagoda 企业形象设计是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Pagoda 企业形象设计將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Pagoda 企业形象设计因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
尺寸同包裝: UV, hot stamping
標籤: Package design, totem, traditional culture, Asian design, fruits
生產技術: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
設計挑戰: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
研究: Chinese symbol and totem research
靈感: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
項目時長: this project finished in end of 2017 in Shenzhen China
操作流程: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
專利: 1983ASIA
團隊成員: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
圖片來源: 1983ASIA