Yau Sik San 品牌設計

由 1983Asia

客戶: 1983Asia

平面類別嘅 A' Design Award 鐵獎得獎者

15,864

經驗證嘅獲獎者

驗證設計 #86955 嘅獲獎狀態

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色彩

設計

關於 Yau Sik San 品牌設計

有食神係為一個廣東菜飲食品牌而創作嘅品牌設計。呢個品牌形象係圍繞「灶君」呢個中國古代信仰人物嘅形象嚟建構,佢同衣食、福氣同長壽都有關連。品牌名稱採用中國書法嚟表現,突顯廣東嘅地域特色。傳統色彩搭配亦強化咗整體視覺形象。包裝方面採用特種紙印刷、UV、刺繡、活性印花同燙印等工藝製作。整個設計嘅目標,係透過文化故事嚟呈現食品嘅質素。

榮譽認可

關於A' Design Award 鐵獎

Yau Sik San 品牌設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Yau Sik San 品牌設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Yau Sik San 品牌設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
尺寸同包裝: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
標籤: Package design, food, traditional culture, Asian design
生產技術: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
設計挑戰: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
研究: Chinese traditional culture
靈感: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
項目時長: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
操作流程: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
專利: 1983ASIA
團隊成員: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
圖片來源: 1983ASIA