Lisa Winstanley 嘅作品 Peace and Presence Well-Being 品牌

由設計師 Lisa Winstanley 創作嘅 Peace and Presence Well-Being 品牌係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2020

Peace and Presence Well-Being 品牌

由 Lisa Winstanley

客戶: Peace & Presence Well-being UK

平面類別嘅 A' Design Award 銀獎得獎者

55,938

經驗證嘅獲獎者

驗證設計 #87317 嘅獲獎狀態

探索更多訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Peace and Presence Well-Being 品牌

Peace and Presence Well-being 是一家總部位於英國的整體治療公司，提供反射療法、整體按摩和靈氣等服務，以使身體、心靈和精神恢復活力。 P&PW 品牌的視覺語言是建立在這種渴望喚起和平、平靜和放鬆狀態的願望之上的，這種狀態的靈感來自對大自然的懷舊童年記憶，特別是從河岸和林地景觀中發現的動植物中汲取靈感。調色板從原始和氧化狀態的格魯吉亞水景中汲取靈感，再次利用對過去時代的懷念。

榮譽認可

關於A' Design Award 銀獎

Peace and Presence Well-Being 品牌是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Peace and Presence Well-Being 品牌將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Peace and Presence Well-Being 品牌是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
尺寸同包裝: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
標籤: branding, visual identity, logo, stationery, packaging, merchandise
生產技術: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
設計挑戰: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
研究: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
靈感: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
項目時長: The project Started in December 2018 and finished in June 2019 in Singapore and UK
操作流程: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.