Golden Life 葡萄酒包裝 by Xun Piao and Xianglan Li

Golden Life 葡萄酒包裝 by Xun Piao and Xianglan Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2020

Golden Life 葡萄酒包裝

by Xun Piao and Xianglan Li

Client: Tsukiji Food Technology Co., Ltd

A' Design Award 鐵獎 Winner in 包裝 Category

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Colors

The Design

About Golden Life 葡萄酒包裝

《金色人生》係一款青梅酒嘅包裝設計。造型靈感源自日本傳統建築並融入中國元素,包括寺廟同房屋嘅輪廓,以及禪意建築嘅曲線美感。金色調呼應咗酒本身嘅色澤。外盒採用複合紙材質,結合聚乙烯同箔紙製成;酒瓶則以玻璃製造,呢種材質化學性質穩定,唔會被酒精或酸性物質腐蝕。側面開口設計既節省物料,又簡化咗生產工序。可拆卸嘅環扣配合絲帶將包裝固定閉合,方便攜帶。

The Recognition

About the A' Design Award 鐵獎

Golden Life 葡萄酒包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Golden Life 葡萄酒包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Golden Life 葡萄酒包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is inspired by the traditional element. The golden color and the curvy beauty of Japanese harmony architecture, is similar to the green plum wine pure and without losing the essence of brewing technology. Its elements include the heian temple, the kamakura house, and the various styles of zen architecture introduced from China. The opening on the side not only maintains the original design concept of Japanese curve elements, but also saves the materials and production process of the side part.
Dimensions & Packaging: 10mm x20mm x250mm
Tags: Packaging, China, Japan, Wine, Traditional, Beautiful
Production Technology: The packaging is made of polyethylene, paper, foil and other composite paper packaging.It is a kind of high-tech food preservation method.The packaged liquid food is sterilized for a short period of time before packaging and then filled and sealed in a sterile environment. The bottle is made of glass. Glass containers are chemically stable and will not be corroded by alcohol or acids.And wine after long storage will produce a little organic acid, and the formation of aromatic ethyl acetate.
Design Challenge: Packaging design and wine brewing
Research: The invention discloses a grey-plum wine and its preparation method. The grey-plum wine per ton is mainly made of wild grey-plum fruits of selected plateau of 400-600kg and 52-degree pure grain high liquor of 1000kg as raw materials. The preparation method is as follows: the grey-plum is cleaned and dried by controlling water, and the grey-plum and grain wine are soaked in a soaking pot in proportion of 20-50%.Soak at room temperature for 100-150 days, prepare the wine according to the concentration of 30%-50%, prepare the wine to 36-26 degrees, filter the prepared wine and let it stand for 30-50 days, and finish the production of green plum wine through inspection and packaging.
Inspiration: Inspired by traditional Japanese architecture with Chinese elements. It want to be expressed the integration of Chinese and Japanese traditional elements in the product
Project Duration: The project started in April 2017 in Qingdao and finished in August 2017 in that place.
Operation Flow: Remove the outer ring and ribbon to open the package. The ribbon make the package portable and fixed. Hold the lower part of the wine package and use another hand to opens the box.
Patents: Patented. Patent No.CN304873180S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction；
Patented. Patent No.CN304873440S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction;
Patented. Patent No.CN304873593S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction
Team Members: Design leader: Xun Piao
Designer: Xianglan Li
Designer: Shaohan Yang
Designer: Nan Zhang
Designer: Fubing Wang
Image Credits: Creator (Xun Piao / Design Leader)