Akimbo Coffee Beer 饮品包装 by Wen Liu and Kaichen Xie

Akimbo Coffee Beer 饮品包装 by Wen Liu and Kaichen Xie is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2020

Akimbo Coffee Beer 饮品包装

by Wen Liu and Kaichen Xie

Client: Shenzhen Akimbo Brand Operation Management Co., Ltd.

A' Design Award 銅獎 Winner in 包裝 Category

16,098

Verified Award Winner

Verify Award Status for #88579

View at A' Design Award Press Release Award Badge

Colors

The Design

About Akimbo Coffee Beer 饮品包装

Akimbo Coffee Beer係一款为两款手工咖啡啤酒设计嘅包装,呢个项目係由一个咖啡品牌同一间酿酒厂合作推出。啤酒以铝罐包装出售,外盒尺寸为长115毫米、闊66毫米、高66毫米。手绘插画配合复古手写字体,为罐身注入轻鬆写意、清新怡人嘅风格。插画描绘出两个品牌嘅吉祥物一齐喺海边冲浪嘅情景。呢个设计针对年轻消费者,并清楚标明呢款饮品含有酒精成分。

The Recognition

About the A' Design Award 銅獎

Akimbo Coffee Beer 饮品包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Akimbo Coffee Beer 饮品包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Akimbo Coffee Beer 饮品包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimensions & Packaging: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Tags: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Production Technology: The material of the packaging is an aluminum can.
Design Challenge: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Research: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspiration: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Project Duration: The project started in September 2018 and finished in October 2018 Shenzhen.
Operation Flow: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Team Members: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Image Credits: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018