Si Te Baijiu 飲品包裝 by Wen Liu and Yong Deng

Si Te Baijiu 飲品包裝 by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2020

Si Te Baijiu 飲品包裝

by Wen Liu and Yong Deng

Client: Sitir Liqlior Co., Ltd

A' Design Award 銀獎 Winner in 包裝 Category

30,886

Verified Award Winner

Verify Award Status for #88621

View at A' Design Award Press Release Award Badge

Colors

The Design

About Si Te Baijiu 飲品包裝

斯特白酒係一款中國白酒嘅包裝設計。包裝以寶相花作裝飾，呢個係中國古代嘅圖案，寓意珍寶同長壽。圖案結合大膽嘅東方色彩，形成當代中式美學。包裝採用特種紙同絲綢布料製成，正面運用編織工藝製作。產品名稱呈現喺金屬牌上。酒瓶為陶瓷材質，配以烤花工藝表面處理。包裝長165毫米、闊135毫米、高320毫米。

The Recognition

About the A' Design Award 銀獎

Si Te Baijiu 飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Si Te Baijiu 飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Si Te Baijiu 飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Dimensions & Packaging: The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
Tags: Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology: The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge: The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Research: The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration: The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Project Duration: The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow: The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Team Members: Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.