Mi Sports Bluetooth Headset Mini 耳機包裝 by Xiaomi

Mi Sports Bluetooth Headset Mini 耳機包裝 by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2020

Mi Sports Bluetooth Headset Mini 耳機包裝

by Xiaomi

Client: Xiaomi

A' Design Award 鐵獎 Winner in 包裝 Category

14,642

Verified Award Winner

Verify Award Status for #89167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Sports Bluetooth Headset Mini 耳機包裝

米動運動藍牙耳機Mini係專為運動藍牙耳機而設計嘅包裝。包裝正面淨係展示耳機同控制器,而線材就隱藏埋。內裡嘅PET托盤將耳機固定喺原位,外層再用紙盒包裹形成外殼。從遠處望,兩個耳機睇落好似一對眼睛,控制器就好似個嘴巴。加入唔同顏色同印刷細節之後,每個包裝都變成一個表情符號咁嘅面孔,各有唔同表情。呢個設計旨在以低生產成本吸引年輕消費者。

The Recognition

About the A' Design Award 鐵獎

Mi Sports Bluetooth Headset Mini 耳機包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Mi Sports Bluetooth Headset Mini 耳機包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Mi Sports Bluetooth Headset Mini 耳機包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensions & Packaging: dimension height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, emoji, packaging, colorful
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge