Laote Breweries 啤酒包裝 by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2020
Laote Breweries 啤酒包裝
Client: Zhongshihuanmei Design
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #89522The Design
About Laote Breweries 啤酒包裝
Book Text: 老特啤酒廠係為500毫升鋁罐裝精釀啤酒設計嘅包裝。設計以一個細緻嘅徽章為中心,呈現出釀酒世家嘅歷史同傳統。呢個徽章意在展現細心手工釀造嘅工藝,同時引發人對其口味嘅好奇心。精釀啤酒係以小批量方式釀造,而唔係大規模工業生產。喺中國,工業化生產嘅啤酒隨處可見,所以小批量釀造被視為更具價值。罐身採用專色印刷,務求令徽章圖案清晰精準。
The Recognition
About the A' Design Award 鐵獎
Laote Breweries 啤酒包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Laote Breweries 啤酒包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Laote Breweries 啤酒包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
- Dimensions & Packaging
- 500 ml capacity can
- Tags
- zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
- Production Technology
- Spot color printing on aluminium cans
- Research
- With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
- Inspiration
- Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
- Project Duration
- The project was launched in Dalian in May 2017 and completed in July 2017.
- Operation Flow
- With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
- Team Members
- zhangyong,hou
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