Ningxiahong Rock Painting Bronze Script 酒瓶 by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script 酒瓶 by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2020

Ningxiahong Rock Painting Bronze Script 酒瓶

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

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Colors

The Design

About Ningxiahong Rock Painting Bronze Script 酒瓶

賀蘭山的岩畫是中國文化和寧夏著名文化遺產的代表，而青銅文字來自青銅器。因此，設計師結合了這兩個代表元素，將其作為瓶子包裝設計文化身份的核心標誌，並將該產品與中國傳統文化相結合，以提高該產品高端消費者的文化身份。

The Recognition

About the A' Design Award 銅獎

Ningxiahong Rock Painting Bronze Script 酒瓶是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Ningxiahong Rock Painting Bronze Script 酒瓶將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Ningxiahong Rock Painting Bronze Script 酒瓶出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi