由設計師 Wen Liu and Xianwen Wu 創作嘅 Yingjiagong Baijiu 飲品包裝 係備受推崇嘅 2020 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2020
Yingjiagong Baijiu 飲品包裝
客戶: Anhui Yingjiagong Jiu Co., Ltd
包裝 類別嘅 A' Design Award 銀獎 得獎者
32,677
經驗證嘅獲獎者
驗證設計 #89960 嘅獲獎狀態設計
關於 Yingjiagong Baijiu 飲品包裝
英家貢白酒係一款中國蒸餾酒嘅包裝設計。設計以大別山嘅山形作為主要設計元素，將中國傳統水墨畫同線描結合，構成山巒意象。設計運用大面積留白，以綠色為主色調。外盒採用塑膠製造，以降低成本並方便回收。酒瓶同瓶蓋則以陶瓷製成，配以噴塗處理。盒身長136毫米、闊116毫米、高290毫米。整個設計呈現出酒廠自然發酵嘅場景。
榮譽認可
關於A' Design Award 銀獎
Yingjiagong Baijiu 飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Yingjiagong Baijiu 飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Yingjiagong Baijiu 飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
- 尺寸同包裝
- The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
- 標籤
- Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
- 生產技術
- The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
- 設計挑戰
- In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
- 研究
- The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
- 靈感
- The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
- 項目時長
- The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
- 操作流程
- he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
- 團隊成員
- Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang - 圖片來源
- Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019
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