Mi Band 3 運動手環包裝

由 Xiaomi

客戶: Xiaomi

包裝類別嘅 A' Design Award 銀獎得獎者

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驗證設計 #90017 嘅獲獎狀態

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色彩

設計

關於 Mi Band 3 運動手環包裝

Mi Band 3 係一款運動手環嘅包裝設計。呢個包裝以簡潔嘅數字3作為主要視覺重點，四周環繞住由田徑跑道啟發嘅圖案。圖案延伸至成個盒身，透過簡潔嘅線條傳達運動嘅動感。盒身以紙張模切摺疊而成，高108毫米、長75毫米、闊32毫米。唔同顏色標示唔同版本。整個系列保持統一嘅設計，令產品喺零售貨架上更加顯眼。

榮譽認可

關於A' Design Award 銀獎

Mi Band 3 運動手環包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Mi Band 3 運動手環包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Mi Band 3 運動手環包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
尺寸同包裝: dimension
height 108, Length 75, width 32mm
標籤: Sport, band, electronic, packaging, colorful
生產技術: material: Paper
Structure: paper die cut and fold to box.
設計挑戰: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
研究: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
靈感: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
項目時長: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
操作流程: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
專利: Copyrights belong to Xiaomi Inc, 2019
團隊成員: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
圖片來源: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge