Follow Me 食品包裝 by Juntao Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2020
Follow Me 食品包裝
by Juntao Liu
Client: Hills Culture Communication
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #90886The Design
About Follow Me 食品包裝
《Follow Me》係為佛教素食而設嘅包裝設計。呢個設計針對年輕消費者，佢哋往往唔係傳統素食包裝服務得好嘅一群。設計只保留最必要嘅元素，令包裝顯得簡潔、時尚而且親切。以簡約嘅視覺語言配合禪意風格，取代大家熟悉嘅裝飾手法，改變一般人對佛教產品嘅固有印象。每個包裝尺寸為80 x 40 x 300毫米。其目的係要令素食更容易走入年輕人嘅生活。
The Recognition
About the A' Design Award 銀獎
Follow Me 食品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Follow Me 食品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Follow Me 食品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Target Customer Group Of This Product Is Mainly Young People, While The Current Packaging Is Relatively Traditional, And There Is A Mismatch Between The Target Customer Group And The Product. Through Combing The Products, The Designer Only Keeps The Most Essential Design Elements, Making The Products More Concise, Fashionable And Approachable.
- Dimensions & Packaging
- 80mmx40mmx300mm
- Tags
- A, Buddhism B,food
- Inspiration
- This Is A Packaging Design Of Buddhist Vegetarian Food. Through Concise And Zen Visual Language, The Designer Breaks People's Inherent Cognition Of Buddhist Products In The Past And Makes The Products Younger And More Approachable.
- Project Duration
- The project began in xi 'an in June 2018 and was completed in xi 'an in November 2018
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
