Borboleta 品牌系統 by Juan Eugenio Mallo Camera

Borboleta 品牌系統 by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2020

Borboleta 品牌系統

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #91454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Borboleta 品牌系統

Borboleta係一套為巴西同一集團旗下兩個加油站網絡打造嘅品牌系統。Dislub喺東北部營運，Equador喺北部營運，兩個網絡各自保留自己嘅名稱。一個蝴蝶造型嘅共用標誌將兩個品牌連繫起嚟。蝴蝶象徵蛻變同更新，佢嘅輪廓亦令人聯想到巴西國土嘅剪影。整套系統用咗三種顏色，兩間公司各佔一種，第三種顏色代表佢哋嘅結合。標誌係以模組化網格為基礎建構而成。

The Recognition

About the A' Design Award 銀獎

Borboleta 品牌系統是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Borboleta 品牌系統將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Borboleta 品牌系統是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas