Wiseman Beer 啤酒包裝 by Wen Liu and Henghong Yang

Wiseman Beer 啤酒包裝 by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2020

Wiseman Beer 啤酒包裝

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award 銀獎 Winner in 包裝 Category

32,000

Verified Award Winner

Verify Award Status for #91422

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer 啤酒包裝

Wiseman Beer係一款針對中國年輕消費者嘅樽裝啤酒包裝設計。酒樽用玻璃同塑膠製成，樽蓋用金屬製造，而標籤就用紙製。搶眼嘅紅白圖案直接印喺酒樽上面，大面積嘅紅色表達出能量同熱情。包裝闊230毫米、深60毫米、高60毫米。目的係為啤酒包裝賦予現代感嘅外觀，配合年輕人自由又玩味十足嘅個性。

The Recognition

About the A' Design Award 銀獎

Wiseman Beer 啤酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Wiseman Beer 啤酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Wiseman Beer 啤酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019