Creative Trade Mark 蜂蜜包裝 by Zanas Karenauskas

Creative Trade Mark 蜂蜜包裝 by Zanas Karenauskas is a highly esteemed winner of the very prestigious 2020 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2020

Creative Trade Mark 蜂蜜包裝

by Zanas Karenauskas

Client: Lithuanian local bee farm Honey Moon

A' Design Award 金獎 Winner in 包裝 Category

34,206

Verified Award Winner

Verify Award Status for #91735

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Creative Trade Mark 蜂蜜包裝

The Botanic 係一款為原生蜂蜜設計嘅包裝，蜂蜜盛載喺380毫升嘅玻璃樽入面。標籤採用深綠色非塗佈紙製作，透過多層次壓凹工藝同六角形模切成形，令人聯想起蜂巢嘅形態。啞光絲網印刷同透明亮面燙金元素為深色背景增添對比。雙面摺疊吊牌載有產品描述。每個玻璃樽都配上手工製作嘅椴木樽蓋，而椴樹正正係蜜蜂採集花蜜嘅樹種。整個設計反映咗原生蜂蜜嘅純淨本質。

The Recognition

About the A' Design Award 金獎

Creative Trade Mark 蜂蜜包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Creative Trade Mark 蜂蜜包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Creative Trade Mark 蜂蜜包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Dimensions & Packaging: 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Tags: luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Production Technology: The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Design Challenge: Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Research: By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Inspiration: The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Project Duration: Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Operation Flow: The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Team Members: Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Image Credits: Photo: Produck, MIndaugas Norkaitis