314 Pi 酒標設計 by Maria Stylianaki is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2020

314 Pi 酒標設計

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award 銀獎 Winner in 包裝 Category

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Colors

The Design

About 314 Pi 酒標設計

品嚐葡萄酒是一個永無止境的過程，它會帶來新的途徑和不同的香氣。 pi的無限順序，無窮無盡的小數點後的無理數而不知道最後一個，這是這些不含亞硫酸鹽的葡萄酒名稱的靈感來源。該設計旨在將3,14葡萄酒系列的功能放在聚光燈下，而不是將它們隱藏在圖片或圖形中。遵循簡約和簡單的方法，標籤只顯示了這些天然葡萄酒的真實特徵，因為它們可以在釀酒師的筆記本上觀察到。

The Recognition

About the A' Design Award 銀獎

314 Pi 酒標設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計314 Pi 酒標設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。314 Pi 酒標設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a packaging design for a series of experimental, organic wines without sulfites. A pure, natural wine connected with a simple and authentic idea, to showcase in a very minimalistic approach only the core information linked to the product, as observed in a chemist's notes.
Dimensions & Packaging: material: glass
Label: textured matte paper
Offset printing with extra gold foil printing
Tags: 314, winelabeldesign, paterianakiswines, deepbluedesign, deepblue, packagingdesign, mariastylianaki
Production Technology: Bottle Material: Glass
Label: Textured matte paper
Offset printing with extra gold hot foil
Design Challenge: the experimental wines is a new and interesting part of enology so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of wines.
Research: Winemakers have been adding sulfur to wine for hundreds of years to help prevent it from spoiling. Sulfites are naturally occurring compounds that plants produce to protect themselves from microbial infection. In winemaking, sulfur dioxide is released during fermentation. The certain winemaker runs a strictly organic farm, and the wines with no added sulfites were a challenge for them and also for us how to approach the label design. So, simply and honestly listing the characteristics of the wine with the signature of the oenologist on the label was the key idea for the design.
Inspiration: Experimenting with the taste of wine is a never-ending process. The number 314 pi with endless digits was the inspiration for the name. Our goal was to design a label with a minimal and simple approach presenting only the characteristics of these natural wines. The label features as an Oenologist‘s notes tab while the specialty of the wine is stamped through the green colors.
Project Duration: The project started in October of 2018 in Heraklion, Greece and finished in December of 2018. The wines were in the local and European market early of 2019.
Operation Flow: The consumer may read all the characteristics of the wine on the label very fast and clear.
Patents: copyrights / Deep blue design / Maria Stylianaki
Team Members: Maria Stylianaki
Image Credits: image #1: Maria Stylianaki, 314 wine label, 2018
image #2: Maria Stylianaki, 314 wine label, 2018
image #3: Maria Stylianaki, 314 wine label, 2018
image #4: Maria Stylianaki, 314 wine label, 2018
image #5: Maria Stylianaki, 314 wine label, 2018