Tea and Pastry 禮品包裝 by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2020

Tea and Pastry 禮品包裝

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award 銀獎 Winner in 包裝 Category

23,724

Verified Award Winner

Verify Award Status for #93966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry 禮品包裝

《茶與點心》係一套為中秋節而設嘅禮品包裝。呢套包裝一盒兩件，分別裝住紅茶同蘇式酥餅。表面版面設計簡潔素雅。水墨畫描繪出茶山景緻，幼細嘅線條勾勒出酥餅嘅輪廓。拓印同水墨效果為整體增添一份雅緻氣質。包裝採用牛皮紙製作。設計參照咗以陶罐儲茶嘅傳統，象徵人與人之間歷久彌新嘅情誼。旨在透過一份樸實嘅禮物傳遞情誼。

The Recognition

About the A' Design Award 銀獎

Tea and Pastry 禮品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Tea and Pastry 禮品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Tea and Pastry 禮品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017