Family Joy 葡萄酒包裝 by Xu Shihan is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2020

Family Joy 葡萄酒包裝

by Xu Shihan

Client: Peck Gift

A' Design Award 鐵獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #93982

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Joy 葡萄酒包裝

《闔家歡》係專為農曆新年設計嘅葡萄酒包裝禮盒。盒身上嘅插畫描繪一家人圍坐喺圓形餐桌旁，一齊舉杯共飲嘅情景，展現咗閤家團圓同春節熱鬧喜慶嘅氛圍。禮盒尺寸為383.5 x 115 x 374毫米，採用坑紙印刷同燙金工藝製作而成。設計將酒文化同節慶氣氛相互連結，令呢款包裝嘅葡萄酒成為饋贈親朋好友嘅理想禮品。

The Recognition

About the A' Design Award 鐵獎

Family Joy 葡萄酒包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Family Joy 葡萄酒包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Family Joy 葡萄酒包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019