Macy’s App Redesign 主要功能：手機購物應用程式 by Willy Lai and Dave Torres

Macy’s App Redesign 主要功能：手機購物應用程式 by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 流動設計 Competition Category.

銀流動· 2020

Macy’s App Redesign 主要功能：手機購物應用程式

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award 銀獎 Winner in 流動 Category

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Verified Award Winner

Verify Award Status for #94021

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s App Redesign 主要功能：手機購物應用程式

Macy's App係一款手機購物應用程式，喺2019年為Android同iOS裝置重新設計。呢個應用程式畀顧客可以喺智能手機或者平板電腦上瀏覽同購買時裝、美容同家居產品。版面設計簡潔清爽，並且參考咗時裝媒體同消費科技產品嘅視覺元素。以相機為基礎嘅工具支援掃描付款功能，而擴增實境功能就畀顧客喺購買之前預覽產品。今次嘅重新設計係基於廣泛嘅用戶研究同顧客反饋，推出之後用戶參與度亦有所提升。

The Recognition

About the A' Design Award 銀獎

Macy’s App Redesign 主要功能：手機購物應用程式是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Macy’s App Redesign 主要功能：手機購物應用程式將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Macy’s App Redesign 主要功能：手機購物應用程式是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.