Macy’s Website 網站介面 by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 介面、互動及用戶體驗設計 Competition Category.
銀介面· 2020
Macy’s Website 網站介面
Client: Macy's
A' Design Award 銀獎 Winner in 介面 Category
Verified Award Winner
Verify Award Status for #94023The Design
About Macy’s Website 網站介面
Macy's網站係一個網上零售介面，畀顧客瀏覽同購買Macy's提供嘅產品。呢個網站因應顧客意見重新設計，打造出一個簡潔清爽嘅版面，靈感嚟自時尚媒體同消費科技產品。響應式網頁技術令用家可以透過手提電腦、平板電腦同智能手機瀏覽。整個設計過程都以大量研究作為指引，包括用戶問卷調查、訪談、A/B測試同可用性測試。更簡潔嘅結構令購買流程更順暢，亦提升咗用戶參與度。
The Recognition
About the A' Design Award 銀獎
Macy’s Website 網站介面是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Macy’s Website 網站介面將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Macy’s Website 網站介面是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed resonsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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