Pah Ji Hue 茶葉包裝 by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2020
Pah Ji Hue 茶葉包裝
by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching
Client: PAH JI HUE' International Co;Ltd
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #94468The Design
About Pah Ji Hue 茶葉包裝
Pah Ji Hue係為台灣經典茶同台灣水果茶而設計嘅包裝系列。圓形鐵罐盛載混合咗乾果嘅水果茶，罐頂透過造型設計呈現凸起效果。紙盒盛載經典茶，配上簡約嘅都市風格插畫。木盒將兩種產品結合埋一齊，亦可以用嚟做收納盒。所有包裝均採用柯式印刷製作，表面設有唔同嘅印刷層次。呢個系列以沉靜而簡約嘅方式呈現品茗嘅意境。
The Recognition
About the A' Design Award 銀獎
Pah Ji Hue 茶葉包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Pah Ji Hue 茶葉包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Pah Ji Hue 茶葉包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
- Dimensions & Packaging
- Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm - Tags
- Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
- Production Technology
- Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
- Design Challenge
- 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box. - Research
- We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
- Inspiration
- Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
- Project Duration
- The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
- Operation Flow
- Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
- Patents
- Copyrights belong to PAH JI HUE' International Co;Ltd
- Team Members
- General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong - Image Credits
- Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019
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