Logothetis 食品包裝 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2021

Logothetis 食品包裝

by Antonia Skaraki

Client: Logothetis

A' Design Award 金獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #94668

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logothetis 食品包裝

大自然母親，永恆嘅靈感泉源，為傳統製作方式帶嚟非凡嘅設計。位於希臘扎金索斯嘅Logothetis農場，以動感方式呈現傳奇希臘傳統嘅價值同重要性。農場直送餐桌嘅體驗與設計、故事敍述同品牌嘅魔力完美結合。憑藉經典簡潔嘅形象，並為當代受眾注入玩味元素，包裝散發出溫暖嘅氣息，歡迎所有消費者將佢帶回家！

The Recognition

About the A' Design Award 金獎

Logothetis 食品包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Logothetis 食品包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Logothetis 食品包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Dimensions & Packaging: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Tags: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Production Technology: Glass jars, paper boxes and metal tins.
Design Challenge: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Research: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiration: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Project Duration: The project began and finished in 2019 in Athens, Greece.
Operation Flow: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019