Another Japan Yamagata 網站 by Tsutomu Tojo

Another Japan Yamagata 網站 by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 網頁設計 Competition Category.

銅網頁· 2020

Another Japan Yamagata 網站

by Tsutomu Tojo

Client: Takamiya Hotel Group

A' Design Award 銅獎 Winner in 網頁 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Another Japan Yamagata 網站

傳統日本禪宗精神和現代酒店功能的視覺呈現。用圖像傳達酒店網站的吸引力要比詳細解釋要容易得多，這與Zen Mind更為接近。所有這些網站的存在僅是為了傳達酒店的魅力。如果您瀏覽此網站，您肯定會想要訪問山形。

The Recognition

About the A' Design Award 銅獎

Another Japan Yamagata 網站是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Another Japan Yamagata 網站將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Another Japan Yamagata 網站出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging: This website is a responsive website.Provide users with the best display according to the screen size.
Tags: website, hotel, web design, japan, onsen, ryokan, resort
Production Technology: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration: The project started in December 2016 in Yamagata, Japan.
Operation Flow: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Team Members: Tsutomu Tojo
Image Credits: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.