Jiu Ming Tang 酒茗堂 by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2020

Jiu Ming Tang 酒茗堂

by Qi-Jun Wang

Client: Wang Qi-jun

A' Design Award 銀獎 Winner in 包裝 Category

24,227
Verified Award Winner
Verify Award Status for #96128

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang 酒茗堂

酒茗堂係一款結合端午節元素嘅中國白酒禮品包裝設計。外盒採用環保紙質，並以熱壓工藝塑形。紅色封印寓意中國傳統嘅祈福納吉。撕開封印後，盒身好似卷軸咁展開，令人樂於互動。素淨嘅外表面同內裏色彩繽紛嘅節慶插畫形成鮮明對比，營造出強烈嘅視覺效果。呢個設計將傳統節慶元素融入現代包裝之中，彰顯文化認同。

The Recognition

About the A' Design Award 銀獎

Jiu Ming Tang 酒茗堂是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Jiu Ming Tang 酒茗堂將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Jiu Ming Tang 酒茗堂是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han