由設計師 7654321 Studio 創作嘅 DouChaSai 茶叶包装係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2020

DouChaSai 茶叶包装

由 7654321 Studio

客戶: 7654321 Studio

包裝類別嘅 A' Design Award 銅獎得獎者

12,322

經驗證嘅獲獎者

驗證設計 #98146 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 DouChaSai 茶叶包装

DouChaSai係為2018年喺武夷山舉行嘅民間鬥茶賽上獲獎嘅茶葉而設計嘅包裝。盒子尺寸為160乘40乘245毫米，採用特種紙製作,並以絲網專色印刷、燙金同轉移金屬貼工藝進行加工。盒面佈滿中國書法，依循「鬥茶」二字嘅字義同結構而寫。筆劃粗壯，運筆帶勁，令文字同時具有書法同繪畫嘅視覺效果。盒內設有一個小茶盒同一張收藏證書。

榮譽認可

關於A' Design Award 銅獎

DouChaSai 茶叶包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計DouChaSai 茶叶包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。DouChaSai 茶叶包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
尺寸同包裝: 160*40*245mm
標籤: Tea, Tea Competition
生產技術: Special paper, screen spot color printing, bronzing, transfer metal stickers
設計挑戰: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
研究: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
靈感: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
項目時長: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
操作流程: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
團隊成員: Designer:Bosom
Photography:Hello小方