Hailuo 耳機包裝 by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2020

Hailuo 耳機包裝

by Xiaomi

Client: Xiaomi

A' Design Award 金獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #98591

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hailuo 耳機包裝

Hailuo係為入耳式耳機而創作嘅包裝設計。呢個包裝冇採用產品照片，而係展示咗一幅鸚鵡螺切片嘅圖像，將耳機放喺螺旋腔體之中。貝殼嘅螺旋形態與聲音嘅共鳴互相呼應。整幅圖像以壓紋工藝呈現喺包裝表面，令鸚鵡螺更具真實質感。銀色紙配黑色油墨，令包裝散發低調嘅閃爍光澤，暗示先進科技感。抽拉式盒身分為兩層，打開時首先見到耳機同耳機線，配件則放喺下層。

The Recognition

About the A' Design Award 金獎

Hailuo 耳機包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Hailuo 耳機包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Hailuo 耳機包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han