Garden 精油包裝 by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2020
Garden 精油包裝
by RRD Lab 2064
Client: RRD Lab 2064
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #99532The Design
About Garden 精油包裝
《花園》係一款植物精油嘅包裝設計。結構將盒子同立體機關結合,呢種技術通常見於互動繪本。當包裝打開嗰陣,椅子會升起,花園舞台背景隨之展開,仲有一個擺動嘅芭蕾舞者figure一齊呈現。呢個場景令打開包裝呢個動作變成一場小型表演,而唔單止係一個簡單嘅操作。包裝物料採用可降解嘅植物纖維紙製成。立體結構豐富咗內部空間,亦都呼應咗產品嘅花園主題。整體尺寸為290 x 150 x 86毫米。
The Recognition
About the A' Design Award 鐵獎
Garden 精油包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Garden 精油包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Garden 精油包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Garden” include two identity, “pop-up” and “packaging”, “pop-up” is a kind of interaction book, when this concept be used in packaging, chairs will stand up during the opening, and with stage background, that makes the packaging more than a box
- Dimensions & Packaging
- Size 290*150*86 mm
- Tags
- Essential oil, Degradable, Pop-up
- Production Technology
- Packaging uses degradable plant fiber paper, enrich interior space with pop-up structure and create a more story-like feeling base on product positioning
- Inspiration
- As a packaging of plant essential oils, garden style is one of the best setting for it, and an interactive design such as a ballet stage will give customers a better user experience
- Project Duration
- The project started in July 2019 in China and finished in December 2019
- Operation Flow
- Combined with a swinging ballerina, garden stage, chairs erected during the opening process, open the packaging will be an interesting experience.
- Patents
- Copyrights belong to RR Donnelley, 2020.
- Team Members
- Designer: Chen Yueying, Zhan Zhupeng
Design Engineer: Chen Huifeng, Tang Wenjin
Design Coordinator: Hu Zhangxian - Image Credits
- RRD Lab 2064
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