Pancho González

Good in Advertising Design.

Pancho González

About Pancho González

Passion for creativity.

  • Winner of 3 A' Design Awards.
  • Good in Advertising Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Advertising
I love You From Afar Social

I love You From Afar Social

Advertising Design

Settlements Integrated Campaign

Settlements Integrated Campaign

Advertising Design

Use It Outdoor Campaign

Use It Outdoor Campaign

Advertising Design

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Interview with Pancho González

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Actually, I am not a designer, I am an advertising man, I started as a copywriter, then I became a creative director, and finally a chief creative officer in my own agency. I never thought about being an advertising man, I wanted to be a doctor but I lacked the score to enter that career.
Can you tell us more about your company / design studio?
Inbrax is an integral creative agency that works for local and global brands, we have business in Peru and we are dedicated to solving business problems with creativity. Currently are working 45 people and the agency had been awarded locally and internationally.
What is "design" for you?
Design is to express with an image (even if it's a letter) a storytelling to engage a user or consumer.
What is your favorite material / platform / technology?
The most that I like is social media. Designing for this is challenging.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I exhibited the ADC here in Chile, 7 years ago. And I would like to bring to Chile A'Design 2019 winners.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
The street, my son, my team, my family, my background, everything.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Chile and sometimes this large and thin country affects our mindset in terms of thinking too locally.
Can you talk a little about your design process?
We have a kickstart with every client then we do some research to inspire designers minds and the go.
What are 5 of your favorite design items at home?
Blender, my iPhone, my Jeep, a Romero Britto sculpture, and my Mac.
From your perspective, what would you say are some positives and negatives of being a designer?
Negative: everything is inspiring, your mind does not have a break. Positive: people will see or use what you designed.
What skills are most important for a designer?
Drawing, painting, crafting, sketching and then high skills on design softwares.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
All of the design books available online and offline we have a giant inner library at Inbrax.
Designing can sometimes be a really time consuming task, how do you manage your time?
We set a timing to accomplish the design and period, we don't try to look for a piece of art, we deliver a lot of things during the day.
How long does it take to design an object from beginning to end?
We don't focus on product. Just graphic design, packaging, branding, corporate design, etc.
Who are some of your clients?
Local and global brands, such as Cencosud, Citroën, Komatsu, Cummins, Sodexo, etc.
What type of design work do you enjoy the most and why?
Branding, is like a baby coming with your personality and character.
How can people contact you?
Across Inbrax's social media or to my email pancho@inbrax.cl or my mobile: +56992387965

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