Actually, I am not a designer, I am an advertising man, I started as a copywriter, then I became a creative director, and finally a chief creative officer in my own agency. I never thought about being an advertising man, I wanted to be a doctor but I lacked the score to enter that career.
Inbrax is an integral creative agency that works for local and global brands, we have business in Peru and we are dedicated to solving business problems with creativity. Currently are working 45 people and the agency had been awarded locally and internationally.
I studied advertising with a passion for understanding visual communication's impact on culture and business. My background includes formal education in copywriting, social media, graphic design, media, advertising, digital marketing and ongoing learning through global exposure and collaboration.
I am motivated by the ability to tell stories, solve problems, and evoke emotions through design. It’s a powerful way to connect ideas and people, creating something meaningful and impactful.
Becoming a creative director was a matter of lucky, long story. I’ve always been drawn to creativity and visual expression, so pursuing this path felt natural even though.
As a creative director, my designs span branding, advertising campaigns, and experiential concepts. I’d love to explore more projects at the intersection of design and sustainability.
Good design solves a problem, is aesthetically pleasing, and communicates effectively. It should evoke a reaction, whether it’s admiration, curiosity, or inspiration.
Good design enhances user experience, builds brand trust, and fosters emotional connections. Investing in it translates to better business and societal outcomes.