You and We Visual Language by Yujin Jung is a highly esteemed winner of the very prestigious 2020 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2020
You and We Visual Language
by Yujin Jung
Client: Korea Volunteer Center(KVC).
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #100136The Design
About You and We Visual Language
The project is that volunteers settle into daily life and hope to bring about positive social change. The visual assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that people can easily understand what kind of volunteer work is for each category. The graphic is based on a modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling.
The Recognition
About the A' Design Award
You and We Visual Language is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. You and We Visual Language is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. You and We Visual Language is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
I was inspired by the basic shapes commonly found around us and Lego, a familiar toy from our childhood. In particular, ‘You and We’ is designed to facilitate the expansion and recombination of the shape by using modular elements such as Lego.
What has been your main focus in designing this work? Especially what did you want to achieve?
I focused on attracting interest by reducing the sense of distance and showing positive images of volunteer activities clearly to those who feel the difficulties of volunteer activities. In particular, it was visualized to visually simplify the meaning of each volunteer activity so that it could contain meaning in one cut.
What are your future plans for this award winning design?
In the future, I would like to make it easier for many people to access and utilize design, and to continue to help positive social change in everyday life through better visual language.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling. - Dimensions & Packaging
- Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
- Tags
- Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
- Production Technology
- Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
- Design Challenge
- It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
- Research
- Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
- Inspiration
- This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
- Project Duration
- The project started in April 2019 and finished in June 2019 in the Republic of Korea.
- Operation Flow
- To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.
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