Iron Graphics, Illustration and Visual Communication Design · 2020
You and We Visual Language
by Yujin Jung
- A' Design Award 2020 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Korea Volunteer Center(KVC).
- Estimated Number of Design Views: 14,974
- Verification code 6710636535 · Verify this award
About You and We Visual Language
The project is that volunteers settle into daily life and hope to bring about positive social change. The visual assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that people can easily understand what kind of volunteer work is for each category. The graphic is based on a modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling.
Press Kit
- Unique Properties
- Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling. - Dimensions & Packaging
- Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
- Tags
- Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
- Production Technology
- Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
- Design Challenge
- It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
- Project Duration
- The project started in April 2019 and finished in June 2019 in the Republic of Korea.
- Operation Flow
- To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download. - Research
- Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
- Inspiration
- This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
Colors of You and We Visual Language
Design Interview about You and We Visual Language
I was inspired by the basic shapes commonly found around us and Lego, a familiar toy from our childhood. In particular, ‘You and We’ is designed to facilitate the expansion and recombination of the shape by using modular elements such as Lego.
I focused on attracting interest by reducing the sense of distance and showing positive images of volunteer activities clearly to those who feel the difficulties of volunteer activities. In particular, it was visualized to visually simplify the meaning of each volunteer activity so that it could contain meaning in one cut.
In the future, I would like to make it easier for many people to access and utilize design, and to continue to help positive social change in everyday life through better visual language.
The total duration of that project took 2 months. It took a few days to collect the data and understand them. And, it took a few weeks to come up with a concept, set a direction, and get the job done.
In celebration of the 10th anniversary of the establishment of the Korean Volunteer Center, this design was commissioned for the purpose of promoting volunteer activities for volunteers and citizens.
This design is currently being used by the Korean Volunteer Center, and is being distributed to the public at the Korean Volunteer Center internet homepage.
I made it possible to communicate through visual language that the volunteer activities in daily life are accessible and familiar. Ultimately, I wanted to bring positive social change through this design.
I have been helped to understand volunteer activities from people engaged in volunteer work and the stakeholders associated with those activities to do this design.
The target customer of this design is those who are not familiar with volunteer activities, those who are interested in volunteer work, and those who are involved in volunteer work.
The concept of this design is to increase the familiarity by using shapes and colors that can be easily seen in everyday life. Visually simplifying and clearly showing the various volunteering activities of an abstract concept, people can easily understand the volunteer activities even if people do not read the text message. I think that it is different from other similar designs that it is made with a modular based system like a Lego toy so that people can utilize the design image to suit their needs.
It is a small force when looking at each volunteer, but each one is connected and becomes a great force. The design was named ‘You and We’ to convey the meaning of bringing about a great social change by filling each other’s shortcomings.
I drew what I was thinking about in a notebook or sketch book with a pencil, and I did graphic using illustrator tool.
I think my design is unique for convenience and recycling compared to other designs. In other words, anyone who needs images related to volunteer activities can download and recycle it, by designing the module to be easy to expand and recombine through module-like elements.
I was helped by people working at the Korean Volunteer Center to better understand volunteer activities, and I designed it myself based on that understanding.
I was able to create vector-based graphic elements using programs so people could recombine this design and use it as needed. In other words, there is no loss of image resolution under any circumstances.
Before I started this design, I collected and researched numerous materials to raise awareness of volunteer activities and deepen my understanding of various types of volunteer activities.
The challenge I faced during the realization of my concept was to make the people receiving the service not appear poor and passive, but actively respond and show communication with volunteers. In general, volunteering is based on the stereotype of helping someone in need. I have reorganized several times to break the stereotypes of oneself so that even those who are served can feel the ‘interaction between the volunteer and recipient’ that I want to convey.
I am always grateful to those who volunteer. Through this project, I felt that nothing was as happy as sharing with each other, and I wanted to share this design with everyone through this design competition.
While working on this design, I realized that I could get away from the traditional way and gain a deeper understanding through on-site experiences and interviews. Because people have different perspectives and acceptance criteria, I had been thinking a lot about how to communicate well in a balanced way. Through these concerns, I was able to grow one step further. By analyzing a lot of material, I was able to pick the core and learn how to simplify it visually.