Ai Academy Branding by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2020
Ai Academy Branding
Client: Ai Academy
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #100933The Design
About Ai Academy Branding
Ai Academy is a brand identity created for a company working in artificial intelligence. The logotype is based on monospaced fonts, which are commonly used in programming environments. The backgrounds translate the multidisciplinary nature of artificial intelligence into abstract images, without direct reference to technology. They were produced with experimental colour mixing techniques using water-based paints, then photographed and post-produced. The contrast between logotype and backgrounds keeps the logo clearly visible. Bold colours aid recognition in event and social media materials.
The Recognition
About the A' Design Award
Ai Academy Branding is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Ai Academy Branding is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Ai Academy Branding is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative approach to Ai Academy Branding's fluid backgrounds, inspired by multidisciplinary artificial intelligence, creates a striking visual impact - could you elaborate on the experimental techniques you used to achieve this distinctive aesthetic?
We created fluid backgrounds by experimenting with water-based paints on rigid cardboard supports, using a Canon reflex camera, lighting, and softboxes. The key was capturing the unpredictable motion of paints to symbolize the multidisciplinarity of AI. These visuals were then post-produced, ensuring each abstract composition matched Ai Academy’s bold brand identity.
The monospaced typography in Ai Academy Branding creates an intriguing dialogue between classic coding fonts and contemporary design - what guided your decision-making process in developing this visual language that bridges technology and accessibility?
We chose a monospaced typeface to evoke the coding environment and emphasize the brand’s strong technological foundation. This direct reference to classic programming fonts underlines accessibility and clarity, bridging AI’s complexity with a user-friendly identity. The typography complements the abstract visuals by providing structure amid fluid backgrounds.
How did your experience photographing and mixing water-based paints for Ai Academy Branding's abstract backgrounds evolve from initial experimentation to the final refined visual system that so effectively communicates multidisciplinary AI concepts?
Early experiments focused on capturing random paint flows to represent AI’s fluid, multidisciplinary potential. Through multiple trials with different color intensities and techniques, we refined a consistent set of images that aligned with Ai Academy’s brand values. Each background was then carefully edited to ensure consistency across various platforms, reflecting a unified visual narrative.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
- Dimensions & Packaging
- The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
- Tags
- AI, Artificial Intelligence, New Economy, Smart Working, artwork,
- Production Technology
- for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
- Design Challenge
- The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
- Research
- The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
- Inspiration
- The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
- Project Duration
- The project started in November 2018 in Milan and finished in April 2019 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
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